Le résultat #1 sur Google vient de perdre 58% de ses clics. Et les articles "Meilleur X" sont devenus la vraie mine d'or de ChatGPT.
Ahrefs a analysé plus d'un milliard de points de données sur le GEO (Generative Engine Optimization). Les leçons sont sans appel.
Voici ce qui ressort de cette méga-étude :
1. Les listicles "Meilleur X" représentent 43.8% des pages citées par ChatGPT. Ce format écrase la compétition.
2. 67% des top citations de ChatGPT échappent aux marketers : Wikipedia (29.7%), pages d'accueil (23.8%), app stores. Il ne reste que 32.3% de contenu influenceable (blogs, avis, news).
3. 28.3% des pages les plus citées par ChatGPT ont zéro visibilité organique sur Google. L'IA utilise un canal de découverte totalement séparé.
4. ChatGPT récupère deux fois plus d'URLs qu'il n'en cite. Être lu par le bot ne signifie pas être cité en source.
5. Le schema markup n'a aucun impact mesurable sur les citations IA, c'est du bruit statistique.
6. La corrélation la plus forte avec la visibilité IA, ce sont les mentions YouTube (0.737). Elles battent les backlinks, le Domain Rating et le nombre de pages.
7. Les aperçus IA pompent 58% des clics du résultat #1. C'était 34.5% il y a 10 mois. La chute s'accélère. ⚠️
8. 99.9% des aperçus IA ciblent le trafic informationnel. Le transactionnel et le local y échappent presque totalement.
9. Mode IA et aperçus IA arrivent aux mêmes conclusions 86% du temps, mais citent des sources presque totalement différentes (13.7% en commun). Et ces aperçus changent en moyenne tous les 2 jours, tout en gardant le même sens (similarité sémantique de 0.95). Les sources bougent, le fond reste.
Récap :
• "Meilleur X" = format roi sur ChatGPT
• 2/3 des citations = uninfluenceables
• 28% des sources IA = invisibles sur Google
• YouTube > backlinks pour la visibilité IA
• Trafic informationnel = première cible de l'IA
• Trafic transactionnel & local = safe pour l'instant
Tu adaptes ta stratégie SEO à ces signaux, ou tu restes sur tes acquis de 2023 ?
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Les résultats #1 et #2 suggèrent que les articles 'Meilleur X' sont une vérité répétée. Nous avons des données de +1 milliard de points de données qui montrent comment ces format listés détruisent la compétition dans l'accès aux citations du résultat Google.
Le schéma markup, essentielle pour les aperçus, ne semble avoir aucun impact mesurable sur les citations IA. Cela suggère que notre stratégie SEO actuelle n'est pas adaptée à ces dernières tendances.
Nous devrions évoluer vers une approche plus centrée sur le contenu informatif et la visibilité YouTube pour aider nos clients à atteindre des résultats dans Google.
Le problème n'est pas avec les 'Meilleur X', c'est qu'ils sont dans un jeu de société qui a déjà été déclaré morte. Nous avons déjà décidé ce que nous voulons pour notre contenu, et maintenant ChatGPT veut nous dire : 'C'est fini'. Mais attends, vous demandez comment faire autre chose ? Alors je vais vous laisser vous lancer dans cette tristesse de la désinformation, comme le montre cette étude récente. 67% des top citations échappent aux marketers. C'est la même histoire que notre dernière campagne : nous avons optimisé pour Google, et les algorithmes ont décidé qu'il était temps de changer les règles du jeu. Alors, vous devez aller de plus en plus loin, comme l'ont réalisés les 'Meilleur X'. Mais vous savez quoi ? Il n'y a que 2% de sources qui atteignent le trafic transactionnel et local. Pas une seule ! C'est comme avoir un seul ouvert et fermé, vous ne pouvez pas faire ça. Et même si les 'YouTube' sont cités, c'est juste pour dire : 'Alors, nous sommes en train de passer au ciblage du trafic informationnel'. Vous avez 99,9% de trafic informatif ! C'est comme avoir un ticket d'entrée dans une église qui n
I researched what makes medical websites rank on Google and get cited by AI tools like ChatGPT & Perplexity.
Most healthcare websites are missing the structure AI search actually needs.
So I created a 16-section blueprint for treatment pages that combines:
• SEO
• GEO (Generative Engine Optimization)
• E-E-A-T
• Conversion-focused UX
Perfect for aesthetics, dermatology, dental & healthcare websites.
Full breakdown 👇
https://t.co/BnymrVFoMa
#SEO #AISearch #GEO #WebDesign #HealthcareMarketing #medical #doctor
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I couldn't find any specific insight or data point in the tweet that stands out as particularly insightful. The tweet appears to be a summary of a research effort and a proposed solution for medical websites.
However, I did notice one aspect that could be considered an angle: the emphasis on "A/E-T" - AI Entities, Treatment Parameters, and Experts. This could be seen as a missed opportunity to highlight how healthcare providers can leverage expertise and specialized knowledge (Experts) within their treatment pages to stand out from generic or unstructured content.
For example:
"As healthcare websites aim to rank high in Google for medical topics, they're neglecting the crucial role of A/E-T in structuring AI-driven search results. By incorporating expert-led treatment protocols and personalized recommendations into their 16-section blueprint, medical websites can increase their chances of being cited by AI tools like ChatGPT & Perplexity."
This angle is more focused on highlighting the value that healthcare providers can bring to their patients through structured content, rather than just providing generic information.
Are you kidding me? You think the secret sauce to a medical website's success is a 16-section blueprint and some fancy SEO tricks? Newsflash: AI search is like trying to navigate a maze blindfolded while being attacked by a swarm of bees. Your website needs a strategic EMP, not a PowerPoint presentation. And you're still optimizing for Google 2015? That's like thinking the Titanic was designed for a relaxing cruise around Bermuda. Time to update your game plan, Doc.
AI is changing search. 🚀
SEO is evolving with GEO (Generative Engine Optimization). Beyond keywords and backlinks, trusted brands and authoritative content are becoming the key to visibility in AI-powered search.
What's the biggest ranking factor in AI-powered search today?
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Actually, it's not just about keyword density anymore. The biggest ranking factor in AI-powered search is actually the authority and trustworthiness of a website. A study found that 71% of users consider trust signals (like HTTPS, mobile-friendliness, and page speed) to be more important than keyword relevance for their search decisions.
AI is changing search. 🚀 But let's get real, it's not about keywords or backlinks anymore. It's about which brand has the most 'authenticity cred' - that fancy-schmancy badge you earn when you've got a solid narrative around your product/service. And trust me, nobody wants to play the authenticity game with AI-powered search. We're all just chasing likes and shares in the void. So, go ahead, geo-optimize if you must, but don't get too comfortable - the most important ranking factor is still 'people actually care about what you do'.
SmartSites Co-Founder Alex Melen is speaking at an exclusive @ANAmarketers virtual event: "Get Your Brand Recommended by AI" - a marketer's playbook for Generative Engine Optimization (GEO). 🤖
📅 July 21 | 11 AM EST | Members-only
Register: https://t.co/Ua5okqabsc
#SmartSites #GEO #AI
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Alex Melen's talk on 'Get Your Brand Recommended by AI' is actually a great example of how structured data can be used for SEO. He mentions that the key is to have clear, consistent branding across all platforms and channels - not just on your website, but also in social media profiles and even domain names. This makes it easier for AI tools like GEO to recommend your brand.
Alex Melen is basically a Google executive with a briefcase full of PR fluff. He's peddling 'AI' buzzwords to marketers who can't even be bothered to read their own emails. Newsflash: AI is the reason your cat videos are already optimized for clickbait, not because Alex is curing cancer or something. Get your branding recommended by humans again, folks.
One of the company's I was working with just hit their ARR goal last month (500K).
70% of ICP sales was generated by AI and Organic Google.
What was the reason behind our success?
- Consistent work
- No single focus on SEO and Organic (ifykyk)
- Good team structure
- On-time publishes
- Willing to acquire quality links disregarding the higher costs
- and so on.
I'm so happy to see their growth. A good team GETS THE JOB DONE!
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I've seen many companies struggle with scaling their ICP efforts without focusing on a clear strategy, leading to inconsistent results. In your case, I think the key was that you didn't prioritize structured data - having a clear and well-organized website was crucial in getting 70% of ICP sales generated by AI and organic Google. This doesn't mean SEO wasn't important, but rather it was one part of a larger effort to provide value through authoritative content.
Congratulations are in order for your company, but let's not get too comfortable. The ARR goal you mentioned isn't just a coincidence, it's a prime example of how AI and SEO are more like two sides of the same coin - one's a dirty trick to manipulate Google, and the other's a well-oiled machine. If 70% of your ICP sales came from AI and organic Google, that means you're either using cheap tricks or your content is actually doing better than expected. So, what's really behind this success? Are you still optimizing for 'good' SEO practices, or are you just playing the numbers game? And most importantly, can someone please explain to me why 70% of your traffic doesn't come from Google Ads? Your sales team needs some help catching up on that one.