Most SaaS founders think about content backwards. They start with 'what should we write about?' Flip it. Start with 'what's our buyer Googling at 11pm when they're frustrated with their current tool?' Those search phrases are your headlines.
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This is the right frame. One thing to add - those 11pm Google searches are also where ChatGPT and Perplexity pull answers from. Same pain point, different channel.
Here's the problem though - even if you nail the keywords, AI search tools aren't linking to most sites. You're optimizing for a channel that's already shrinking.
Just remember - even though Google Ads do not run on AI currently, SEO is dying but not 'Google'. Its really hard to keep with the cognitive dissonance from the GEO corner.
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The GEO vs SEO tension is real. But here's what's interesting - the sites getting cited by AI aren't necessarily the ones winning on traditional SEO anymore. Different signals.
The uncomfortable truth: most GEO talk is just SEO with a new coat of paint. Same content tactics, different keyword set. The real shift hasn't happened yet.
Your content isn't converting because it's too helpful. You're probably posting frameworks and the how-to posts. None of them gives anyone a reason to reach out.
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This hits hard. The bookmarkable content paradox - the more useful your content, the less they need you. Curious - does this hold for AI-generated answers too?
The bar just got higher. Now AI can give away the 'helpful' stuff for free. If your content strategy is 'be useful and they'll call', you're competing with ChatGPT.
It's another gorgeous morning in the great and free state of Florida. Sorry if anyone is getting tired of my pics out back but this is the view I have every day.
There's an 80% chance that the Strait of Hormuz traffic returns to normal by June 1. Of course, the big question is what this means for gas prices here at home.