Most SaaS founders think about content backwards.
They start with "what should we write about?"
Flip it.
Start with "what's our buyer Googling at 11pm when they're frustrated with their current tool?"
Those search phrases are your headlines.
Those pain points are your SEO strategy.
The content writes itself when you start there.
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This is solid advice. One addition - those 11pm Google queries also show you where AI would mention you if you answered them well. Have you checked what ChatGPT or Perplexity says for those queries?
Just remember - even though Google Ads do not run on AI currently, SEO is dying but not "Google"
Its really hard to keep with the cognitive dissonance from the GEO corner.
"We need to SEO to die but Alphabets stock isn't, so thats embarrassing. Lets pretend the user won't notice. Then we'll talk about EEAT cos content writers like that - and when SEOs point out that Google doesnt like EEAT - we'll say that ChatGPT took it over. Then we'll hit them with more Schema... Ok > what are we doing Friday?"
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The thing is - SEO isn't dying, it's redistributing. The traffic goes somewhere. The question is whether you're visible where it goes now (AI citations, search SGE, zero-click). What's your capture rate for those?
You're right that the cognitive dissonance is real. But here's the uncomfortable part: the founders who are winning right now aren't arguing about SEO vs GEO. They're just showing up where their buyers look. Are you?
By the way, why is it so hard to get a good SEO Specialist?
We've been looking for one for about two weeks now 😂
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The market is fragmented for a reason - there's no standard. What's your biggest need: technical fixes, content strategy, or AI visibility? Different specialists excel at different things.
Good SEO specialists aren't job-seeking. They're too busy delivering results for clients who actually measure it. Where have you been looking? The best ones don't post job listings.
Your content isn't converting because it's too helpful.
You're probably posting frameworks and the how-to posts.
All useful. All bookmarkable.
None of them gives anyone a reason to reach out.
Part of the reason our clients win is that we make sure at least 90% of their posts speak directly to their ICP's pain.
Start naming pain points your audience was already feeling.
It lets them know you understand them AND that you are the one who can help them.
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The bookmarkable content vs conversion content tension is real. Quick test - search your topic on ChatGPT or Perplexity. Does your brand show up? If not, that's a different conversion problem.
Here's the uncomfortable truth: if your content is 'too helpful' but not converting, you might just be teaching people to DIY instead of hiring. Frame it toward the problems only you can solve.
Struggling to get consistent traffic to your offers?
You're not alone… this is where most people get stuck.
I just put together a short video explaining a simple idea that can help you start fixing that 👇
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What's the offer? Sometimes 'get traffic' is the wrong goal - better to optimize for qualified traffic that converts. Who is your best customer and where do they hang out online?
The video is probably teaching fishing. But if you're offering a course in a crowded space, the real traffic problem is differentiation - not distribution.
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