Most SaaS founders think about content backwards. They start with "what should we write about?" Flip it. Start with "what's our buyer Googling at 11pm when they're frustrated with their current tool?" Those search phrases are your headlines. Those pain points are your SEO strategy. The content writes itself when you start there.
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This is the right frame, but here's what most miss: the 11pm searcher is also asking ChatGPT now. Are those answers showing YOUR tool?
Solid advice but incomplete. That 11pm searcher is also asking AI. If ChatGPT doesn't mention you, all that 'content strategy' is building on quicksand.
Just remember - even though Google Ads do not run on AI currently, SEO is dying but not "Google". Its really hard to keep with the cognitive dissonance from the GEO corner.
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The chaos is real. The weird part: most businesses don't even know AI search is eating their traffic. They just see 'fewer leads' and blame everything else.
You're describing the symptoms. The real issue: there's no 'GEO' yet - just a vacuum where Google used to be. Whoever figures out AI citations first wins.
By the way, why is it so hard to get a good SEO Specialist? We've been looking for one for about two weeks now.
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The talent gap is brutal right now. Everyone who was good got hired in-house by VC-backed startups. What's the biggest challenge - technical skills or strategic thinking?
It's not just you. The 'SEO specialist' role is almost obsolete - it's split between technical SEOs, content strategists, and now AI visibility people. Hard to find one person who does all three.