Most SaaS founders think about content backwards. They start with 'what should we write about?' Flip it. Start with 'what's our buyer Googling at 11pm when they're frustrated with their current tool?' Those search phrases are your headlines.
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This is the right frame. One addition - are you tracking which queries actually convert? That's the real 11pm signal.
Google + AI is the primary source of traffic for my SaaS. Used to get most of my traffic from X. But lately it's not the case. So now I'm doubling down on SEO + GEO
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GEO is the shift. One Q - are you tracking whether AI tools are actually citing you? The rankings changed but visibility changed more.
The longer you run a brand, the simpler this gets. At the highest level, ecom is just this: Traffic x Conversion Rate x AOV = Revenue. When revenue drops, something changed in one of those three.
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Clean framework. One thing I'd add: are you seeing same traffic but fewer conversions, or has the traffic quality shifted?
Half the time it's an email send, a website change, or a slow news week. But also check - has your traffic source mix shifted? AI search is eating classic queries.