Most SaaS founders think about content backwards.
They start with "what should we write about?"
Flip it.
Start with "what's our buyer Googling at 11pm when they're frustrated with their current tool?"
Those search phrases are your headlines.
Those pain points are your SEO strategy.
The content writes itself when you start there.
✅ Safe Reply
This is spot on but there's a layer most miss - those same 11pm search queries are now what people type into ChatGPT. Are your pages showing up there too, or just Google?
Hot take: the "what should we write about" approach worked in 2019. Now your buyer isn't just Googling at 11pm - they're asking AI. If your content isn't structured for AI citations, those pain-point headlines are invisible.
Just remember - even though Google Ads do not run on AI currently, SEO is dying but not "Google"
Its really hard to keep with the cognitive dissonance from the GEO corner.
✅ Safe Reply
The real question isn't whether SEO is dying - it's whether your content shows up when someone asks ChatGPT "who's the best [X] near me?" That's a different game entirely and most haven't started playing it.
Both sides are missing the point. SEO isn't dying, it's fragmenting. Google still matters but AI answers are cannibalising click-throughs. The winners are the ones tracking whether AI mentions them, not just their SERP position.
By the way, why is it so hard to get a good SEO Specialist?
We've been looking for one for about two weeks now 😂
✅ Safe Reply
Two weeks is optimistic 😂 The real problem: most SEOs optimise for Google only. The ones worth hiring are already thinking about AI visibility too. What's the role - in-house or agency side?
Because the job changed faster than the job titles. Half of SEO is now making sure AI models cite you, not just ranking on page 1. The specialists who get this are rare - and they're not cheap.
Your content isn't converting because it's too helpful.
You're probably posting frameworks and the how-to posts.
All useful. All bookmarkable.
None of them gives anyone a reason to reach out.
✅ Safe Reply
Love this framing. The missing piece: even pain-point content won't convert if AI summarises it before the reader reaches you. Are your prospects finding you directly or getting your insight secondhand from ChatGPT?
This is the uncomfortable truth about "helpful" content. You're training AI models for free while losing the relationship. The play is pain-point content that AI CAN'T summarise - hyper-specific, local, experiential.